We are excited to announce our Rogers All In Campaign

I Belong

For racialized and marginalized individuals, walking into spaces where they don’t see themselves can be challenging. UnitedWeCurl is committed to helping make safer and more welcoming spaces for everyone.

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We are excited to announce the launch of our “I Belong” campaign in partnership with Rogers All In. We are honoured to have the support of Rogers, Sportsnet, and The Grand Slam of Curling, who have been with us from the beginning. The incredible creative & media teams at Rogers have brought our idea to life. Stay tuned for more!!!

The “I Belong” Campaign – What is it?

The campaign centres on the fact that sometimes it isn’t easy for racialized or marginalized people to be in spaces where they don’t see themselves. It can be isolating or feel all alone. The campaign reminds us that they are part of this sport, their stories are important, and this campaign highlights that no matter who you are, what you look like, where you come from, that you are part of this, you belong, and UnitedWeCurl is working to make sure you feel that wherever, whenever you curl.